The Hunger Project works to put an end to chronic hunger by 2030. They work with an integrated approach dealing with inequality, health, water, vaccinations etc and contribute to each of the seventeen Sustainable Development Goals. With a small fundraising team already very busy working to keep information update date and enough income to keep afloat, there was little time to dedicate to the Google Grant.

Funding Lab was briefed on all of the requirements The Hunger Project needed and agreed to focus efforts on 3 campaigns. Within the first month there was already an improvement in clicks, impressions with a well above minimum Click Through Rate. By working together with The Hunger Project, making suggestions for improvements in keywords and campaigns, Funding Lab made the best use of their Google Grant to drive targeted traffic to The Hunger Project’s website.


Within a 3-month period Funding Lab had

210% increase clicks

144% impressions with a

13% CTR (8 % above the minimum requirement).

“We worked with Funding Lab after trying to manage our Google Grant ourselves. We are a relatively small organization, whilst we understood the value in having a Google Grant, we simply didn’t have the time or resources to do the thorough research or keep on top of the necessary requirements, changes and amendments needed to keep the Google Grant going. Funding Lab helped a lot. With a dedicated team they helped us to go from barely nothing to an increase in clicks, impressions and a click through rate well over the minimum requirement. Funding Lab were always on hand with advice on how to increase our traffic, better our keywords and even helped guide us towards developing new campaigns.  

We would highly recommend Funding Lab to any organization wanting to make the most of Google Grants”.

Sophie Ten Bokkel – Sparkle Maestro, Communication and Engagement – The Hunger Project.